Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

Log in or create a free account to preview courses and start learning for no or little charge! Explore our EEBA membership for additional discounts on courses, earning designations, and CEUs.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Free Digital Chalk account needed to browse courses. Have questions? Reach out to: mary@eeba.org

What Really Matters

Suzanne Shelton, EEBA board member and CEO of Shelton Group, will share her firm’s latest findings and recommendations, pulling from their ongoing Pulse studies, as well as surveys conducted for members of the EEBA Builder Benchmark groups and digital marketing work performed for high performance builders.

Instructor: Suzanne Shelton
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

Building Better Promotions with the Right Tools and Elevating Your Facebook Strategy

Tired of investing money in promotions that just don’t seem to do the trick? Have you dabbled with Facebook, but just can’t quite elevate your page to match your goals? Invest an hour in this session to hear how to select the best promotional tools for your company. 

Instructor: Connie Reinert
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

KEYNOTE: Pivot!, Catching Customers and Mastering Change

Instructor: Tim Costello
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

Permanent Changes to Home-building Post Pandemic

This session brings together a panel that includes an architect, a builder, a developer, a finance person, and a marketer to explore what we "know" and what we think we know about the effects of the pandemic on the home-building eco-system. 

Instructor: Steve Byers, Nathan Kahre, & Suzanne Shelton
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL
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