Posts From October, 2018

EEBA Tackles the Big Questions

Annual Summit is a huge success, as high-performance builders look to the future of the industry.
EEBA Tackles the Big Questions
Declaring the mission of the Energy & Environmental Building Alliance (EEBA) as “changing the world,” EEBA President Gene Myers reminded attendees at the group’s annual High Performance Home Summit in San Diego of their true impact. "We're all environmentalists," he said, "but we express this by creating the environment in which our customers live. It's our duty to make sure they thrive and prosper." Myers is owner and CEO of Thrive Home Builders in Denver. The company has won numerous awards for its high-performance homes, a track record he credits to his involvement with EEBA. His remarks gave voice to a common belief among the 300 plus builders, architects, raters and other professionals in attendance—that high-performance, green building represents the industry's future, and that it will play an important role in solving the most difficult issues builders face, from rising insurance costs to a shrinking labor pool. Problem Solvers The annual event teaches... read more
 

Promising New Tool for High Performance Home Sales

The Meeting Map aims to disarm prospects' status quo bias
Promising New Tool for High Performance Home Sales
High-performance and Zero Energy homes are a growing percentage of the housing market. But while these homes offer tangible benefits—including a healthy, comfortable environment and enough energy savings to offset any extra construction costs—some people still balk at the price premium. According to James Geppner, resistance persists in large part because of how architects and builders communicate those benefits. He says that buyers will embrace high-performance homes if those homes offer solutions to real-life problems, but that most salespeople aren't doing a great job helping them see that connection. Now, he thinks he has just the tool to open their eyes, a tool that will help buyers conclude that their most important needs can only be met by a high-performance or Zero Energy home. Geppner is Executive Director of Erase40, a company whose mission is "to use behavioral science to speed the adoption of low and zero energy buildings." He believes that the application of... read more