Posts in Category: marketing

2025 Year in Review: Advancing High-Performance Building Together

2025 Year in Review: Advancing High-Performance Building Together
As 2025 comes to a close, the Energy and Environmental Building Alliance (EEBA) celebrates another transformative year of education, recognition, and collaboration across the high-performance building industry. From expanding regional training opportunities to elevating our awards program and strengthening our builder networks, EEBA’s work this year reinforced a shared commitment to building homes—and communities—that perform for people and the planet. Expanding Impact Through Regional Trainings EEBA’s regional training series reached new audiences across Georgia, Massachusetts, Colorado, and Minnesota, empowering residential building professionals with the latest building science knowledge and hands-on guidance. These two-day sessions focused on the updated Zero Energy Ready Home (ZERH) Version 2 program (now the Efficient New Homes Program) and the ENERGY STAR NextGen Builder requirements—two critical pathways for builders aiming to stay ahead of rapidly evolving codes,... read more
 

Competitive Differentiation for Growth

A Practical How-To For Any Business Leader

In this webinar, David Bernadino goes over the role of competitive differentiation and why it is critical to any marketing strategy. Bernadino gives an overview of some of the tools and techniques to assess your brand versus your competitors and how to apply this to any marketing strategy.

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Lessons Learned for Thriving During an Economic Downturn

Excerpts from George Casey's presentation at the EEBA Builder Benchmark Group (BBG) Retreat 2022

Know what business you're in and capitalize for it. Are you a developer? Are you a builder? Are you in and titeler? And those of you who do multiple things, each one of them requires a different capital structure. If you're doing the land business, you better have a lot of equity but, if you are a builder, you can have a reasonable amount of debt because you're spinning your inventory relatively fast. You should ask yourself, are we capitalized correctly? 

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