EEBA Academy

Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

Log in or create a free account to preview courses and start learning for no or little charge! Explore our EEBA membership for additional discounts on courses, earning designations, and CEUs.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Free Digital Chalk account needed to browse courses. Have questions? Reach out to: mary@eeba.org
KEYNOTE: Pivot!, Catching Customers and Mastering Change

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KEYNOTE: Pivot!, Catching Customers and Mastering Change

Catching Customers and Mastering Change

Instructor: Tim Costello
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL
Builder-Provided Extended Warranties and Service Plans: Business Opportunity or Bad Idea?

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Builder-Provided Extended Warranties and Service Plans: Business Opportunity or Bad Idea?

Join Todd Usher from Addison Homes in an interactive discussion on the pros and cons of builder-backed extended warranties along with some preliminary Clemson University consumer research focused on the subject.

Instructor: Todd Usher
Essential Market Trends to Grow your Business

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Essential Market Trends to Grow your Business

In this session, Green Builder Media CEO Sara Gutterman will reveal the latest market intelligence gathered by COGNITION Smart Data, offering deep insights into consumer preferences that will enable you to improve your marketing, sales, product development, and competitive positioning.

Instructor: Sara Gutterman
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL
Selling the Value of Above-Code Programs

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Selling the Value of Above-Code Programs

It isn't crazy to say that common expectations people have of the place they call home are centered on peace of mind benefits such as safety, health, comfort, efficiency, and affordability. How do you make purchasing your home the easiest and most confident choice for your buyers?

Instructor: Jala Curtis, Rusty Buick
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL
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